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Pricing

What a website costs.

Search "website design UK cost" and you get a hundred articles that end with "it depends" and a form. Here it does not depend. These are the three packages, what is in each, and what the extras cost. The number on the page is the number on the invoice.

Starter

£395One-off

For a sole trader who needs to be found and booked without the faff.

  • Five pages, written for you, not filled from a template
  • Booking system set up on Wix Bookings or Fresha and linked to your calendar
  • Google Business Profile created or tidied up
  • Mobile-first design, fast on a phone signal
  • Basic structured data so Google reads the business, not just the page

Live in a week

Start with Starter Everything in Starter, explained

Business

£995One-off

For a business that wants to rank in the towns around it, not just its own.

  • Ten pages including a landing page for each nearby town
  • Everything in Starter
  • Full structured data, sitemap and AI-crawler setup
  • Blog set up so you can post yourself, with three posts written
  • Logo refresh included
  • Thirty days of changes after launch

Live in ten days

Start with Business Everything in Business, explained

Side by side

What is in each one.

 Starter£395Business£995Full Launch£1,495
Pages written for you 51015
Booking system set up and linked to your calendar ●●●
Google Business Profile created or fixed ●●●
Structured data (schema) and sitemap BasicFullFull
Landing page for each nearby town –●●
Blog set up, with posts written –3 posts6 months
Logo –RefreshFull brand kit
First month of Run search work (£299) ––Included
Listed on Bing, Apple Maps and UK directories ––19 places
Weekly Google posts and review replies ––First month
Brochures and business cards on request ––●
Before-and-after measurement ––●
Changes after launch 14 days30 days90 days
Live in 1 week10 days2 weeks

Add-ons

Extras, priced.

Extra batch of five pagesWritten and built, any time after launch.£100
Logo refreshYour current mark cleaned up and supplied in every format.£75
Full brand kitLogo, colours, type, social templates and a one-page guide.£295

Care plans

If you would rather we kept running it.

Monthly, no contract, cancel any time. Every plan starts after launch.

Keep£50/mo
  • Hosting and updates looked after
  • Small text and price changes within two working days
  • Monthly check that everything still books
Grow£199/mo
  • Everything in Keep
  • Five blog posts a month, each written for a search people make
  • Ongoing search work on the site and your Google listing
  • A monthly audit showing what moved, in plain English
Run£299/mo
  • Everything in Grow, doubled
  • Ten or more blog posts a month
  • Twice the search work on the site and your Google listing
  • Same-day changes, priority on the phone

Monthly add-ons

Bringing people in: Google Ads, search and AI visibility.

Monthly, no contract, cancel any time. Your ad spend goes to Google directly; these prices are for the work.

Google Ads managementWe build and run the campaigns, you pay Google for the clicks.£295/mo
  • Campaigns, keywords and ad copy written for your area
  • Landing page on your site built to convert the click
  • Budget watched daily, wasted searches blocked
  • A monthly report in plain English: spend, calls, bookings
Ask about Ads
Google Ads + SEO full managementPaid and organic together, so one budget covers both.£495/mo
  • Everything in Google Ads management
  • Ongoing search work on the site and your Google listing
  • Blog posts written for the searches people make
  • Showing up in AI answers: structured data, llms.txt, review signals
  • One monthly report covering ads, search and AI visibility
Ask about Ads + SEO

What it brings back

Paid back in weeks, then it keeps going.

The price is one side of the sum. The other is what the site brings in once Google has learned it, and that builds week on week. Two real clients' numbers, then the same sum against the three packages.

Websites that push organic sales.

  • 10+bookings a week through the site, Nida Thai Massage, from no online booking at all
  • £1,000+in one month from ten perm bookings through the site, HairBiba

Bookings a week from the site

  1. Week 1

    Live, indexed, listed

    The site goes live inside two weeks, the sitemap is submitted and your Google listing matches it exactly. The first calls usually come from the listing before the site ranks for anything.

  2. Weeks 2 to 4

    The first bookings

    Google learns the pages and each service starts showing for its own searches. The first bookings arrive from people typing your service and your town. HairBiba took ten perm bookings in a single month.

  3. Months 2 to 3

    Bookings every week

    Reviews stack up, the "near me" searches land on you and the diary fills from the site rather than your phone. Nida Thai Massage went from no online booking at all to ten plus a week.

  4. Month 3 on

    Compounding

    Every page, post and review adds to the last one. Most clients have paid for the site by here, and it keeps going whether or not we are still involved, because nothing we build depends on us to stay up.

A salon · Starter, £395

£1,000a month from the site. Ten perm bookings a month at £100, what HairBiba saw in one month.

2 weeksand the site has paid for itself. Everything after is profit, and the same clients keep coming back.

A clinic · Business, £995

£1,000a month from the site. Four treatments a month at £250, one a week.

5 weeksand the site has paid for itself. Everything after is profit, and the same clients keep coming back.

A trade · Full Launch, £1,495

£2,400a month from the site. Two small jobs a month at £1,200.

3 weeksand the site has paid for itself. Everything after is profit, and the same clients keep coming back.

Nobody can promise a ranking, and we do not. What we promise is the work, done properly, a snapshot before and after, and the search numbers in plain English. The full picture is on the what-you-get page.

Money questions

Asked before, answered here.

Is there anything on top?

Your Wix plan (roughly £10 to £20 a month depending on features) and a domain (about £10 a year) are paid by you directly to Wix, so the site is in your name. Fresha is free for the business. That is the whole list.

Why is Full Launch the one most people pick?

Because two of the things people buy anyway are already in it. The full brand kit is £295 as an add-on and the first month of Run search work is £299, so that is £594 of the price covered before you count the extra pages, the six months of blog posts or the ninety days of changes. Most people work that out and take it.

Can I pay in stages?

Yes. Half to start, half at launch. Full Launch can be split into three.

What if I already have a logo and photos?

Then you do not pay for what you do not need. If you have a logo you like, the Business price drops by the £75 refresh. Good photos are the single biggest thing you can bring; we will tell you honestly if they are not good enough.

Do I need a care plan?

No. The site is built to be handed over, and we show you how to change prices and post to the blog yourself. Care plans are for people who would rather not think about it, which is most of our clients, but it is a choice, not a lock-in.

The long answer, with what other options cost: how much a small business website costs in the UK.

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