Portfolio
Seven sites, three platforms. Two are our own businesses, so we answer to the numbers every day. Each one below plays a scroll through the live site.
HairBiba and Nurse Meicha are family businesses, run by Curtis's mother and sister, and each case study says so. Every score on this page can be rerun by anyone on pagespeed.web.dev.
Proof
These are unedited Google PageSpeed Insights runs on a phone, taken on the day. Both sites were live at the time, so you can run either one yourself and get the same answer.
Thai massage, Downham Market
Google PageSpeed Insights, mobile, 6 September 2026
The old site took twenty-one seconds to show its main image on a phone on 4G, and shifted under your thumb while you waited. Most people never saw it. The rebuild shows everything in just over two seconds and never moves.
Cosmetic nurse and skin clinic, Norwich
Google PageSpeed Insights, mobile, 6 September 2026
The old site was not slow so much as unfinished: nothing blocked, but the main image arrived late and the page kept people waiting. The rebuild clears the blocking time entirely and cuts the wait by two seconds.
Why it keeps paying
The site is not a cost that stops when the invoice is paid, it is the one thing in the business that goes on bringing people in without being fed. Here is why, in three parts.
An advert stops the moment the budget does. A page that ranks for "mobile hairdresser St Neots" sends the same people, for nothing, every day it stays there, and a well-built page stays there for years. The work is paid for once. Every click after that is a lead you did not buy.
This is the difference between renting attention and owning it. Ads have their place, we run them for clients, but the point of the site is that the searches people already make land on you without a bill attached.
Each service page earns its own searches. Each review makes the listing stronger. Each blog post answers one more question people type and links back to the booking page. None of it is undone by the next one; it stacks. A site that is six months old with thirty reviews and ten honest pages outranks a new one with the same prices, and the gap widens.
That is why the curve on the what-you-get page bends upward rather than running flat. HairBiba took ten perm bookings in a single month through the site. Nida Thai Massage went from no way to book online to ten plus a week. Neither number was there in week one, and neither has needed us to keep it there.
The search brings someone in once. The business brings them back. A perm is redone every couple of months, a Profhilo course is two sessions and a top-up, a good fence gets the gate ordered and the neighbour asking who did it. So the value of one search result is a year of that client, plus the review and the referral, not the first invoice.
Which is the real sum behind "a website that pays for itself": one new client a month, each worth a year of bookings, from pages that cost nothing after the day they went live.
A salon client, found once, for "perm near me"
£100a visit, comes back every eight weeks
6 a yearin the first year
£600from one search result, before she tells a friend
A clinic client, found once, for "Profhilo Norwich"
£250a visit, books the two-session course, then the top-up
3 a yearin the first year
£750and leaves the review that brings the next one
A trade client, found once, for "fencing St Neots"
£420a visit, has the fence done, then the gate, then the neighbour asks
3 jobsin the first year
£1,500+from one page that ranked for one phrase
