Ten bookings a week · Starter, £395
£2,600a month from the site. What Nida Thai Massage now takes, at about £60 each.
The first weekand the site has paid for itself. Everything after is profit, and the same clients keep coming back.
Websites and SEO for massage therapists
Massage websites that fill the table.
Every treatment with its durations and prices, live availability, and your Google reviews copied word for word. Then monthly search work, so the people searching for a massage in your area find you first.
- 5.0 from 9 Google reviews
- Websites from £395, one-off
- SEO from £199 a month, no contract
- Live in 1 to 2 weeks
The problem
Why a great therapist can still have an empty table.
You cannot answer the phone mid-treatment, and most people looking for a massage will not wait for a call back. They search "deep tissue massage near me", look at two or three options, and book the one that shows times and prices without them having to ask.
That is the whole job of the site: show each treatment clearly, let people pick a time on the spot, and give Google enough to rank you for the treatments and the villages you cover. Nida Thai Massage had no way to book online at all. Now the site takes ten plus bookings a week.
What we build
A page for every search that books you.
Google ranks pages, not businesses. So every service you want more of gets its own page, written for the words your customers actually type.
Searches the site is written for
- "massage near me"
- "deep tissue massage [town]"
- "Thai massage [town]"
- "sports massage near me"
- "hot stone massage [town]"
- "couples massage near me"
- "massage gift voucher [town]"
- "pregnancy massage near me"
[town] is wherever you work. Business and Full Launch add a page for each nearby town.
- 01
A page per treatment
Deep tissue, sports, Thai, hot stone, couples. What happens, who it suits, each duration and its price, and the booking button.
- 02
Live availability
Fresha or Wix Bookings with your real diary, so a client picks a time and pays a deposit without a phone call.
- 03
What to expect
What to wear, how long to allow, parking and access. The page that settles first-timer nerves and cuts the questions.
- 04
Gift vouchers
Sold online all year and very heavily at Christmas and Mother's Day. A page that ranks for "massage gift voucher" plus your town.
- 05
Reviews, word for word
Your Google reviews quoted exactly, linked to the profile, so they count as proof.
Why SEO first
Built for Google, so it keeps paying.
A template site looks the same on day three hundred as on launch day. A site built around what massage therapists are searched for gets found a little more every month, and the monthly SEO keeps adding to it.
Built SEO first Template site, no SEO
Customers finding you on Google, each month
Month 1Each treatment page indexed
Months 2 to 4Online bookings every week
Months 6 to 9Reviews and voucher sales stack up
Year oneA diary that fills itself
Template siteMuch the same as launch day
The shape, not a forecast. What it has looked like for a real therapist: Nida Thai Massage went from no online booking at all to ten plus bookings a week through the site.
A graph comparing two websites over their first year. The line for a site built for search starts flat and curves upward more steeply each month. The line for a template site rises a little at launch and then stays flat. The gap between them is the customers the first site finds on Google that the second one never sees.
What that looks like in the diary.
A month of work for a therapist, taken by the site while they were busy working.
This monthBooked from the site while you were treating
Booked so far£00 bookings
- 1 10:00Deep tissue, 60 min£60
- 2 14:00Thai herbal, 90 min£85
- 3 11:00Relaxing, 60 min£50
- 4 18:00Gift voucher£60
- 5 15:30Hot stone, 90 min£75
- 6 10:30Couples, 90 min£65
- 7
- 8 12:00Deep tissue, 90 min£80
- 9 16:00Relaxing, 30 min£35
- 10 11:00Thai herbal, 60 min£65
- 11 20:00Gift voucher£85
- 12 14:30Hot stone, 60 min£55
- 13 10:00Deep tissue, 60 min£60
- 14
- 15 13:00Relaxing, 90 min£70
- 16 11:30Deep tissue, 90 min£80
- 17 15:00Thai herbal, 90 min£85
- 18
- 19 10:00Hot stone, 90 min£75
- 20 12:30Couples, 90 min£65
- 21
- 22 14:00Deep tissue, 60 min£60
- 23 19:30Gift voucher£50
- 24 11:00Relaxing, 60 min£50
- 25
- 26 16:00Hot stone, 60 min£55
- 27 10:30Deep tissue, 90 min£80
- 28
It pays for itself in weeks.
The package price against what the site brings in. After that, every booking is money the site made on its own.
Two bookings a week · Starter, £395
£520a month from the site. Eight 60-minute treatments a month at £60.
4 weeksand the site has paid for itself. Everything after is profit, and the same clients keep coming back.
With vouchers and area pages · Business, £995
£1,200a month from the site. Twenty treatments a month across the villages you cover.
4 weeksand the site has paid for itself. Everything after is profit, and the same clients keep coming back.
Measured on a real business
Nida Thai Massage
Thai massage, Downham Market
10+Bookings a week through the site, from none
9 → 98Mobile speed score, old site against new
From a Square site with no online booking to a page for every treatment, live Fresha availability and the reviews quoted word for word.
"We approached them with no website and no booking system for clients to book on. Since the website and fresha booking setup we have started filling up many days each week with massage bookings."
From the Google review
Nida runs the business with her husband Kevan, and we helped them get it off the ground. We built and measured it exactly as we would for any client.
Read the Nida Thai Massage case studyGrowth goals
What we aim for, and report against.
These are the targets we set with massage therapists on a monthly SEO plan. Nobody can promise a ranking, and we do not. What we promise is the work, and a plain-English report every month showing where you are against them.
-
First 90 days
Bookable and findable
- Every treatment page indexed
- Live booking taking deposits
- Google profile complete with each treatment and price
- First bookings from "treatment + town" searches
-
By month 6
Page one locally
- Page one for "massage" and your main treatment in your town
- 20 or more Google reviews
- Gift vouchers selling online
- Fewer calls, more confirmed bookings
-
By month 12
Fully booked weeks
- In the map pack for "massage near me" around you
- Repeat clients rebooking themselves
- A waiting list for your best slots
- Christmas voucher sales planned and live by November
Know-how
What a site for massage therapists has to get right.
No medical claims
The advertising code does not allow massage to claim it treats or cures conditions without evidence. We write about how a treatment feels and who it suits, which ranks just as well and keeps you safe.
Durations and prices together
The first question is always "how long and how much". Each treatment shows every duration and price in one table.
Practical details up front
Where to park, what to wear, how to find the room. First-timers book when they can picture arriving.
Real photos of the real room
Generated or stock images of someone else's spa set the wrong expectation. We use your room, and you if you are happy to be in it.
Prices
The website, then the growth.
Step one is the site, one-off, with the booking or quote system set up. Step two is optional: we keep it climbing every month. Most massage therapists start with Starter.
Starter
Best fit£395One-off
For a sole trader who needs to be found and booked without the faff.
- Five pages, written for you, not filled from a template
- Booking system set up on Wix Bookings or Fresha and linked to your calendar
- Google Business Profile created or tidied up
- Mobile-first design, fast on a phone signal
- Basic structured data so Google reads the business, not just the page
Live in a week
Start with StarterBusiness
£995One-off
For a business that wants to rank in the towns around it, not just its own.
- Ten pages including a landing page for each nearby town
- Everything in Starter
- Full structured data, sitemap and AI-crawler setup
- Blog set up so you can post yourself, with three posts written
- Logo refresh included
Live in ten days
Start with BusinessFull Launch
£2,089Brand kit and a month of SEO included
£1,495One-off
For a new business, or a rebrand, that wants the whole thing done properly once.
- Fifteen pages and a full brand kit, the £295 add-on included
- Everything in Business
- One month of Run search work after launch, £299 included
- Six months of blog posts written and scheduled
- Listed on Google, Bing, Apple Maps and the main UK directories, all in your name
Live in two weeks
Start with Full LaunchAfter launch
Monthly SEO for massage therapists.
No contract, cancel any time, starting the month after launch. Every month we:
- Treatment and seasonal posts, timed for gift voucher peaks
- Google profile kept current with photos, offers and a weekly post
- Review requests after each visit, and a reply to every review
- A plain-English monthly report: searches, bookings and voucher sales
Grow£199/mo
- Everything in Keep
- Five blog posts a month, each written for a search people make
- Ongoing search work on the site and your Google listing
- A monthly audit showing what moved, in plain English
Run£299/mo
- Everything in Grow, doubled
- Ten or more blog posts a month
- Twice the search work on the site and your Google listing
- Same-day changes, priority on the phone
Prefer to run it yourself? Every site is built on your own account, in your name. Ads and SEO together is £495 a month; see all plans.
Next step
Your plan, your price, your first-year goals.
Tell us what you need and where you work. Curtis rings or WhatsApps back, usually within fifteen minutes in working hours, with a fixed plan, a price from this page, and the goals we would set for your first year.
Questions
Asked by massage therapists.
Can clients book and pay a deposit online?
Yes. We set up Fresha or Wix Bookings with your real availability and a deposit, so a client books in a minute without calling you mid-treatment.
Can my site say massage helps back pain?
Carefully. The UK advertising code does not allow claims that a treatment treats or cures a condition without evidence. We describe what the treatment involves and who tends to enjoy it, which is compliant and still ranks for the searches people make.
I work from home. Will my address be on the site?
Only if you want it to be. Many home-based therapists show the village and give directions after booking. Google can list you either way.
How much is a massage therapist website?
Most single therapists start with Starter at £395, one-off, with the booking system set up. Business at £995 adds area pages and a blog.
What does the monthly SEO cost?
Grow is £199 a month and Run is £299, no contract. Both include posts, Google profile updates, review requests and a monthly report.