1. Pages that start where the patient starts
Almost nobody wakes up wanting a polynucleotide. They want to stop looking tired. Eight concern pages now work backwards from the problem, tired eyes, thinning hair, texture and scarring, pigmentation, and arrive at a treatment only once the problem has been described properly. They are the pages that catch the search that begins "can anything be done about".
2. Twenty-five treatments, one page each
Every treatment has its own page with a from-price, how long the appointment takes, when results show, how long they last and how much downtime to expect. That table is the thing people are actually trying to find, and on the old site it mostly was not there.
3. Prices published
Some prices were on the old site and some were not, which is the worst of both. Publishing all of them filters the enquiries down to people who already know the number, which is worth more to a clinic than volume.
4. Honesty as the selling point
The site says out loud that she will turn people away when that is the right answer, that under-eye shadow caused by a fat pad gets worse with filler, and that hair loss may need a blood test first. It also says her prescriber is in the room, which matters since remote prescribing of cosmetic medicines was banned in June 2025. A clinic willing to publish that is making a claim its competitors cannot copy cheaply.
5. Real patients, with consent
Every result image is a patient of the clinic who has given written consent, and the site says so on the page. Nothing is generated and nothing is retouched. In a field full of borrowed stock photography, being able to state that plainly is the difference.
6. A site that loads like it was built by someone who cares
Blocking time is gone, the layout no longer shifts, and the images are sized for the screen asking for them. On a mid-range phone it went from 70 to 91. Speed is not a vanity number for a clinic: it is the first thirty seconds of the first impression.
What is still coming
The domain has not moved across yet, so the new site sits on its build address while she signs it off. One number is still open on our side: the largest paint is 3.5 s and wants another pass. This page gets a results section at ninety days, counted the same way as the rest.
