Four new regular clients · Business, £995
£1,040a month from the site. Four weekly cleans at £60, one month in.
5 weeksand the site has paid for itself. Everything after is profit, and the same clients keep coming back.
Websites and SEO for cleaning companies
Cleaning websites that win contracts.
Home, commercial and specialist cleaning split into pages that rank, proof you are insured and vetted, and a quote form that takes two minutes. Then monthly search work, so the regular contracts come to you.
- 5.0 from 9 Google reviews
- Websites from £395, one-off
- SEO from £199 a month, no contract
- Live in 1 to 2 weeks
The problem
Why cleaning companies compete on price when they should not have to.
Cleaning is searched for by service: "end of tenancy cleaning", "office cleaners", "oven cleaning" plus the town. A site with one page saying "we do all types of cleaning" cannot rank for any of them, so the work goes to directories and platforms where everyone competes on the lowest price.
A regular domestic client is worth over a thousand pounds a year and a small commercial contract several times that. A site that ranks a separate page for each service, and shows that you are insured, vetted and reliable, wins those clients directly.
What we build
A page for every search that books you.
Google ranks pages, not businesses. So every service you want more of gets its own page, written for the words your customers actually type.
Searches the site is written for
- "cleaners near me"
- "end of tenancy cleaning [town]"
- "office cleaning [town]"
- "deep clean cost"
- "domestic cleaner [town]"
- "carpet cleaning near me"
- "oven cleaning [town]"
- "Airbnb cleaning [town]"
[town] is wherever you work. Business and Full Launch add a page for each nearby town.
- 01
A page per service
Regular domestic, end of tenancy, deep cleans, carpets, ovens, offices, holiday lets. Each its own page, written for the search people make.
- 02
Trust, shown plainly
Insurance, DBS checks, how keys are handled and what happens if something is not right. The questions every new client has.
- 03
A quote form that gets used
Property type, bedrooms, service and postcode in two minutes, with an instant guide price where it makes sense.
- 04
Commercial pages
Offices, schools, gyms and shops have different buyers and different searches. They get their own pages and their own enquiry route.
- 05
Area pages
A page for each town and village you cover, so you rank across your whole patch.
Why SEO first
Built for Google, so it keeps paying.
A template site looks the same on day three hundred as on launch day. A site built around what cleaning companies are searched for gets found a little more every month, and the monthly SEO keeps adding to it.
Built SEO first Template site, no SEO
Customers finding you on Google, each month
Month 1Every service page indexed
Months 2 to 4"Service + town" quote requests begin
Months 6 to 9Regular clients and reviews stack up
Year oneContracts that renew without an advert
Template siteMuch the same as launch day
The shape, not a forecast. Cleaning compounds well: most new clients become regular ones, so every month's new business adds to the last.
A graph comparing two websites over their first year. The line for a site built for search starts flat and curves upward more steeply each month. The line for a template site rises a little at launch and then stays flat. The gap between them is the customers the first site finds on Google that the second one never sees.
What that looks like in the diary.
A month of work for a cleaning business owner, taken by the site while they were busy working.
This monthJobs booked from the site
Booked so far£00 bookings
- 1 09:00Regular clean, 3 bed£60
- 2 10:00End of tenancy, 2 bed£240
- 3 13:00Oven clean£70
- 4 18:00Office clean£90
- 5
- 6
- 7
- 8 09:00Regular clean, 3 bed£60
- 9 09:30Deep clean, 4 bed£320
- 10 11:00Carpet clean, 3 rooms£120
- 11 18:00Office clean£90
- 12
- 13 10:00Holiday let changeover£85
- 14
- 15 09:00Regular clean, 3 bed£60
- 16 10:00End of tenancy, 3 bed£300
- 17
- 18 18:00Office clean£90
- 19
- 20 10:00Holiday let changeover£85
- 21
- 22 09:00Regular clean, 3 bed£60
- 23 13:30Oven clean£70
- 24
- 25 18:00Office clean£90
- 26
- 27 10:00Holiday let changeover£85
- 28
It pays for itself in weeks.
The package price against what the site brings in. After that, every booking is money the site made on its own.
Two end of tenancy jobs a month · Starter, £395
£540a month from the site. Two jobs a month averaging £270.
4 weeksand the site has paid for itself. Everything after is profit, and the same clients keep coming back.
One small office contract · Business, £995
£1,170a month from the site. Three evening cleans a week at £90.
4 weeksand the site has paid for itself. Everything after is profit, and the same clients keep coming back.
A real build
Onyx Cleaning Solutions
Cleaning company, Norfolk and Suffolk
Home, commercial and specialist cleaning split into pages that rank, with a quote form that takes two minutes. A live, paying client.
Onyx is a recent build. Results will be added here once it has run long enough to measure fairly.
Growth goals
What we aim for, and report against.
These are the targets we set with cleaning companies on a monthly SEO plan. Nobody can promise a ranking, and we do not. What we promise is the work, and a plain-English report every month showing where you are against them.
-
First 90 days
Found for every service
- Every service and area page indexed
- Google profile complete with services and areas
- First quote requests from "service + town" searches
- Insurance and vetting shown on every page
-
By month 6
Page one for your best earners
- Page one for end of tenancy or regular cleaning in your main town
- 20 or more Google reviews
- Commercial enquiries arriving through their own page
- Fewer price-only platform leads
-
By month 12
A book of regular clients
- In the map pack for "cleaners" in your town
- Regular clients making up most of the week
- Contracts renewing without being chased
- Enough work to hire, if you want to
Know-how
What a site for cleaning companies has to get right.
Trust before price
People are letting you into their home or their office. Insurance, DBS checks and a clear complaints promise sit above the fold, not at the bottom.
Separate domestic and commercial
A facilities manager and a homeowner search differently and want different things. They get different pages and different forms.
Guide prices where they help
End of tenancy and oven cleans suit a clear starting price. Regular and commercial work suits a quick quote. We use each where it fits.
Checklists people can see
What is included in an end of tenancy or deep clean, room by room. It answers the question and ranks for it.
Prices
The website, then the growth.
Step one is the site, one-off, with the booking or quote system set up. Step two is optional: we keep it climbing every month. Most cleaning companies start with Business.
Starter
£395One-off
For a sole trader who needs to be found and booked without the faff.
- Five pages, written for you, not filled from a template
- Booking system set up on Wix Bookings or Fresha and linked to your calendar
- Google Business Profile created or tidied up
- Mobile-first design, fast on a phone signal
- Basic structured data so Google reads the business, not just the page
Live in a week
Start with StarterBusiness
Best fit£995One-off
For a business that wants to rank in the towns around it, not just its own.
- Ten pages including a landing page for each nearby town
- Everything in Starter
- Full structured data, sitemap and AI-crawler setup
- Blog set up so you can post yourself, with three posts written
- Logo refresh included
Live in ten days
Start with BusinessFull Launch
£2,089Brand kit and a month of SEO included
£1,495One-off
For a new business, or a rebrand, that wants the whole thing done properly once.
- Fifteen pages and a full brand kit, the £295 add-on included
- Everything in Business
- One month of Run search work after launch, £299 included
- Six months of blog posts written and scheduled
- Listed on Google, Bing, Apple Maps and the main UK directories, all in your name
Live in two weeks
Start with Full LaunchAfter launch
Monthly SEO for cleaning companies.
No contract, cancel any time, starting the month after launch. Every month we:
- Service and checklist posts written for the searches people make
- Google profile kept current: photos, services and a weekly post
- Review requests after every job, and a reply to every review
- A monthly report in plain English: searches, quotes and new regular clients
Grow£199/mo
- Everything in Keep
- Five blog posts a month, each written for a search people make
- Ongoing search work on the site and your Google listing
- A monthly audit showing what moved, in plain English
Run£299/mo
- Everything in Grow, doubled
- Ten or more blog posts a month
- Twice the search work on the site and your Google listing
- Same-day changes, priority on the phone
Prefer to run it yourself? Every site is built on your own account, in your name. Ads and SEO together is £495 a month; see all plans.
Next step
Your plan, your price, your first-year goals.
Tell us what you need and where you work. Curtis rings or WhatsApps back, usually within fifteen minutes in working hours, with a fixed plan, a price from this page, and the goals we would set for your first year.
Questions
Asked by cleaning companies.
Can the site give an instant price?
For fixed jobs like end of tenancy or oven cleaning, yes, a guide price based on bedrooms or appliance. For regular and commercial cleaning a quick quote form works better, and we build that instead.
Do you build for commercial cleaning companies?
Yes. Commercial pages are written for facilities managers and business owners, with sectors, compliance and contract details, and their own enquiry form.
We already get work from Bark and similar sites. Why bother?
Lead platforms charge for every lead and send the same lead to several companies, so it becomes a price race. Your own site wins clients who came looking for you and pays nothing per lead.
How much is a cleaning company website?
Starter is £395 for a sole trader. Business at £995 adds area pages and a blog, and is what most cleaning companies choose. All one-off.
What does the monthly SEO cost?
Grow is £199 a month and Run is £299, no contract. Both include posts, Google profile updates, review requests and a monthly report.