One Profhilo a week · Business, £995
£1,000a month from the site. Four Profhilo sessions a month at £250.
5 weeksand the site has paid for itself. Everything after is profit, and the same clients keep coming back.
Websites and SEO for aesthetic clinics
Clinic websites that fill the diary.
A page for every treatment and every concern, written the way patients search, compliant with the advertising rules, and the booking on every screen. Then we keep it climbing every month, so the diary fills from Google rather than from Instagram alone.
- 5.0 from 9 Google reviews
- Websites from £395, one-off
- SEO from £199 a month, no contract
- Live in 1 to 2 weeks
The problem
Why clinics lose patients to a worse clinic down the road.
Most aesthetics clients do not find a clinic by its name. They search for the treatment and the town, "lip filler Cambridge" or "Profhilo near me", and they book with whoever answers that question best on a phone. A one-page site with a price list image and an Instagram link does not answer it, so Google sends them somewhere else, often to a clinic with less experience and a better website.
The other half of the problem is trust. A patient handing over £250 for a treatment on their face reads everything first: who does it, what training they have, what happens at the consultation, what it costs, and what other people said. If that is not on the page, they keep scrolling. The site has to do the reassuring before you ever speak to them.
What we build
A page for every search that books you.
Google ranks pages, not businesses. So every service you want more of gets its own page, written for the words your customers actually type.
Searches the site is written for
- "lip filler near me"
- "anti-wrinkle injections [town]"
- "Profhilo [town]"
- "tear trough filler cost"
- "skin booster near me"
- "microneedling [town]"
- "aesthetics clinic near me"
- "cosmetic nurse [town]"
[town] is wherever you work. Business and Full Launch add a page for each nearby town.
- 01
A page per treatment
Lip filler, anti-wrinkle, Profhilo, skin boosters, microneedling and the rest, each with what it is, who it suits, downtime, price and the booking button. One page per search.
- 02
Concern pages
Fine lines, thin lips, tired eyes, dull skin. Patients often search the problem, not the product, and these pages catch them and point to the right treatment.
- 03
The practitioner page
Qualifications, insurance, prescriber arrangements and a real photograph. This is the page that turns a browser into a consultation.
- 04
Prices and consultation
Every price on the page and the consultation explained step by step, so the first call is about the patient, not the price list.
- 05
Town pages
On Business and Full Launch, a landing page for each nearby town you treat clients from, so you show up beyond your own postcode.
Why SEO first
Built for Google, so it keeps paying.
A template site looks the same on day three hundred as on launch day. A site built around what aesthetic clinics are searched for gets found a little more every month, and the monthly SEO keeps adding to it.
Built SEO first Template site, no SEO
Customers finding you on Google, each month
Month 1Every treatment page indexed
Months 2 to 4"Treatment + town" enquiries begin
Months 6 to 9Reviews and treatment guides stack up
Year oneA consultation diary fed by search
Template siteMuch the same as launch day
The shape, not a forecast. What it has looked like for a real clinic: Nurse Meicha's rebuilt site went from a mobile speed score of 70 to 91 and from a handful of pages to one for every treatment.
A graph comparing two websites over their first year. The line for a site built for search starts flat and curves upward more steeply each month. The line for a template site rises a little at launch and then stays flat. The gap between them is the customers the first site finds on Google that the second one never sees.
What that looks like in the diary.
A month of work for a clinic owner, taken by the site while they were busy working.
This monthBooked from the site while you were treating
Booked so far£00 bookings
- 1 10:00ConsultationEnquiry
- 2 14:00Profhilo£250
- 3 11:30Lip enhancement£195
- 4
- 5 16:00Anti-wrinkle, one area£190
- 6 10:30Microneedling£135
- 7
- 8 12:00ConsultationEnquiry
- 9 15:30Tear trough£300
- 10 11:00Profhilo£250
- 11
- 12 17:00Anti-wrinkle, one area£190
- 13 09:30Lip enhancement£195
- 14
- 15 13:00Chin augmentation£250
- 16 10:00ConsultationEnquiry
- 17 14:30Profhilo, second session£250
- 18
- 19 11:00Microneedling£135
- 20 10:00Lip enhancement£195
- 21
- 22 15:00Anti-wrinkle, one area£190
- 23 12:30Tear trough£300
- 24 16:30Profhilo£250
- 25
- 26 10:30Microneedling£135
- 27 11:00ConsultationEnquiry
- 28
It pays for itself in weeks.
The package price against what the site brings in. After that, every booking is money the site made on its own.
Two lip appointments a month · Starter, £395
£390a month from the site. Two lip enhancements a month at £195.
5 weeksand the site has paid for itself. Everything after is profit, and the same clients keep coming back.
A full new-patient month · Full Launch, £1,495
£2,400a month from the site. Ten treatments a month averaging £240.
3 weeksand the site has paid for itself. Everything after is profit, and the same clients keep coming back.
Measured on a real business
Nurse Meicha Cosmetic Clinic
Cosmetic nurse and skin clinic, Norwich
70 → 91Mobile speed score, measured on PageSpeed Insights
0 msBlocking time on a phone, down from 230 ms
A Wix template rebuilt as a page for every treatment and concern, with Fresha on every screen and copy written to the advertising rules.
"I've paid agencies for a new website before and been let down every time, so I wasn't expecting much. This was completely different."
From the Google review
Nurse Meicha is run by Curtis's sister. We built and measured it exactly as we would for any client.
Read the Nurse Meicha case studyGrowth goals
What we aim for, and report against.
These are the targets we set with aesthetic clinics on a monthly SEO plan. Nobody can promise a ranking, and we do not. What we promise is the work, and a plain-English report every month showing where you are against them.
-
First 90 days
Found for every treatment
- Every treatment and concern page indexed in Google
- Google Business Profile complete, with each treatment listed and priced
- First enquiries from "treatment + town" searches
- A plan to reach 15 Google reviews
-
By month 6
On page one where it counts
- Page one for three to five "treatment + town" searches
- 15 or more Google reviews, every one answered
- Two treatment guides a month answering patient questions
- Consultations booked online, not by DM
-
By month 12
The map pack
- Top three in the map pack for your main treatment in your town
- A booking a week from search as the floor, not the ceiling
- Showing up when patients ask ChatGPT or Google's AI for a clinic
- Repeat patients rebooking themselves
Know-how
What a site for aesthetic clinics has to get right.
No prescription medicine names
Prescription-only medicines cannot be advertised to the public in the UK, so the site talks about anti-wrinkle treatment and the consultation, never a brand name. It is the most common reason clinic sites get an ASA complaint, and an easy one to avoid.
Over 18s only, said plainly
Botulinum toxin and filler treatments for cosmetic reasons are illegal for under 18s in England. The booking flow and the treatment pages say so, which protects you and reassures everyone else.
Before and after, with consent
Real results, consented in writing, unretouched, and labelled with the treatment and the number of sessions. Nothing borrowed from a manufacturer's library.
The consultation sells, not the discount
Clinic sites that lead with offers attract price shoppers. We lead with the practitioner, the consultation and the aftercare, and let the prices sit plainly underneath.
Prices
The website, then the growth.
Step one is the site, one-off, with the booking or quote system set up. Step two is optional: we keep it climbing every month. Most aesthetic clinics start with Business.
Starter
£395One-off
For a sole trader who needs to be found and booked without the faff.
- Five pages, written for you, not filled from a template
- Booking system set up on Wix Bookings or Fresha and linked to your calendar
- Google Business Profile created or tidied up
- Mobile-first design, fast on a phone signal
- Basic structured data so Google reads the business, not just the page
Live in a week
Start with StarterBusiness
Best fit£995One-off
For a business that wants to rank in the towns around it, not just its own.
- Ten pages including a landing page for each nearby town
- Everything in Starter
- Full structured data, sitemap and AI-crawler setup
- Blog set up so you can post yourself, with three posts written
- Logo refresh included
Live in ten days
Start with BusinessFull Launch
£2,089Brand kit and a month of SEO included
£1,495One-off
For a new business, or a rebrand, that wants the whole thing done properly once.
- Fifteen pages and a full brand kit, the £295 add-on included
- Everything in Business
- One month of Run search work after launch, £299 included
- Six months of blog posts written and scheduled
- Listed on Google, Bing, Apple Maps and the main UK directories, all in your name
Live in two weeks
Start with Full LaunchAfter launch
Monthly SEO for aesthetic clinics.
No contract, cancel any time, starting the month after launch. Every month we:
- New treatment guides each month, answering what patients actually ask before they book
- Your Google Business Profile kept current: treatments, prices, photos and a post a week
- Review requests after treatment, and a reply to every review
- A plain-English report each month: which treatments people found you for, and what booked
Grow£199/mo
- Everything in Keep
- Five blog posts a month, each written for a search people make
- Ongoing search work on the site and your Google listing
- A monthly audit showing what moved, in plain English
Run£299/mo
- Everything in Grow, doubled
- Ten or more blog posts a month
- Twice the search work on the site and your Google listing
- Same-day changes, priority on the phone
Prefer to run it yourself? Every site is built on your own account, in your name. Ads and SEO together is £495 a month; see all plans.
Next step
Your plan, your price, your first-year goals.
Tell us what you need and where you work. Curtis rings or WhatsApps back, usually within fifteen minutes in working hours, with a fixed plan, a price from this page, and the goals we would set for your first year.
Questions
Asked by aesthetic clinics.
Can my clinic website mention Botox?
Not as an advert. Botulinum toxin is a prescription-only medicine, and those cannot be advertised to the public in the UK. The site describes anti-wrinkle treatment and invites a consultation, which is how compliant clinics word it and still rank for the searches patients make.
Do you work with Fresha, Pabau or other clinic booking systems?
Yes. Most of our clinics use Fresha and we set it up as part of the build. If you already use Pabau, Phorest or another system, we link every booking button to it instead.
I get most clients from Instagram. Do I need a website?
Instagram is good at keeping existing followers interested. It is poor at being found by someone who has never heard of you and searches "lip filler" plus your town. The website catches that search, and the Instagram feed can sit on it.
How long before the site brings in patients?
The Google listing often brings calls in the first weeks. Treatment pages usually start showing for their searches within one to three months, and that grows as reviews and guides are added. We set goals at 90 days, six months and a year and report against them monthly.
What does the monthly SEO cost?
Grow is £199 a month and Run is £299, no contract. Full Launch includes the first month of Run. You can also have the site on its own and run it yourself.