Ten perms a month · Starter, £395
£1,000a month from the site. What HairBiba took through the site in one month.
2 weeksand the site has paid for itself. Everything after is profit, and the same clients keep coming back.
Websites and SEO for hair salons
Salon websites that fill the chair.
Every service with its price, real photos of your work, and the booking taken online instead of by text at ten at night. Then monthly search work, so new clients find you for the services you want more of.
- 5.0 from 9 Google reviews
- Websites from £395, one-off
- SEO from £199 a month, no contract
- Live in 1 to 2 weeks
The problem
Why good hairdressers stay quiet on Google.
People new to an area, or fed up with their current hairdresser, search for the service: "balayage near me", "men's perm", "mobile hairdresser" plus the town. If your only presence is a booking app profile and a Facebook page, you are competing with every other salon on the same app, sorted by distance and price.
A proper site changes that. Each service you want more of gets its own page, written for the way people search for it, with your prices and your photos. Google can rank that page. A booking app profile it mostly cannot.
What we build
A page for every search that books you.
Google ranks pages, not businesses. So every service you want more of gets its own page, written for the words your customers actually type.
Searches the site is written for
- "hairdresser near me"
- "mobile hairdresser [town]"
- "balayage [town]"
- "men's perm near me"
- "flow perm"
- "hair salon [town] prices"
- "wedding hair [town]"
- "barber near me"
[town] is wherever you work. Business and Full Launch add a page for each nearby town.
- 01
A page per service you want more of
Colour, balayage, perms, cuts, bridal. Each with what it involves, how long it takes, the price and a booking button. One page per search people make.
- 02
Your work, not stock photos
A gallery of your real clients, with permission, so a new client can see your style before they sit down.
- 03
Prices on the page
Clients want the number before they book. Prices that are easy to find cut the time-wasting messages and the no-shows.
- 04
Online booking
Fresha or Wix Bookings set up and linked to your calendar, deposits and patch test reminders included, so the diary fills while you work.
- 05
Area pages
For mobile hairdressers and salons drawing from several villages, a page for each area you cover.
Why SEO first
Built for Google, so it keeps paying.
A template site looks the same on day three hundred as on launch day. A site built around what hair salons are searched for gets found a little more every month, and the monthly SEO keeps adding to it.
Built SEO first Template site, no SEO
Customers finding you on Google, each month
Month 1Each service page indexed
Months 2 to 4"Service + town" bookings begin
Months 6 to 9Reviews and style posts stack up
Year oneNew clients who rebook every eight weeks
Template siteMuch the same as launch day
The shape, not a forecast. What it has looked like for a real salon: HairBiba took ten perm bookings through the site in a single month, over £1,000.
A graph comparing two websites over their first year. The line for a site built for search starts flat and curves upward more steeply each month. The line for a template site rises a little at launch and then stays flat. The gap between them is the customers the first site finds on Google that the second one never sees.
What that looks like in the diary.
A month of work for a salon owner, taken by the site while they were busy working.
This monthBooked from the site while you were cutting
Booked so far£00 bookings
- 1 09:30Cut and colour£65
- 2 11:00Perm£100
- 3 14:00Cut and blow dry£38
- 4 10:00Perm£100
- 5 13:30Cut and colour£65
- 6
- 7
- 8 09:00Perm£100
- 9 12:00Cut and blow dry£38
- 10 15:00Colour and cut£65
- 11 10:30Perm£100
- 12 09:30Cut and blow dry£38
- 13
- 14
- 15 11:00Perm£100
- 16 14:30Cut and colour£65
- 17 10:00Perm£100
- 18 13:00Cut and blow dry£38
- 19 09:30Perm£100
- 20
- 21
- 22 11:30Cut and colour£65
- 23 10:00Perm£100
- 24 15:30Cut and blow dry£38
- 25 09:00Perm£100
- 26 12:00Cut and colour£65
- 27
- 28
It pays for itself in weeks.
The package price against what the site brings in. After that, every booking is money the site made on its own.
One new colour client a week · Starter, £395
£280a month from the site. Four colour appointments a month at £65.
7 weeksand the site has paid for itself. Everything after is profit, and the same clients keep coming back.
A busier salon · Business, £995
£1,500a month from the site. Fifteen new-client appointments a month at £100.
3 weeksand the site has paid for itself. Everything after is profit, and the same clients keep coming back.
Measured on a real business
HairBiba
Mobile hairdresser, Cambridgeshire
10Perm bookings through the site in one month
£1,000+Taken from those bookings, in that month
A five-page brochure nobody read, rebuilt as fifteen pages, each written for a search people make, with the booking taken through Fresha.
HairBiba is run by Curtis's mother. We built and measured it exactly as we would for any client.
Read the HairBiba case studyGrowth goals
What we aim for, and report against.
These are the targets we set with hair salons on a monthly SEO plan. Nobody can promise a ranking, and we do not. What we promise is the work, and a plain-English report every month showing where you are against them.
-
First 90 days
Found for your services
- Every service page indexed
- Google Business Profile complete with services, prices and photos
- First bookings from "service + town" searches
- Online booking replacing late-night messages
-
By month 6
Page one for your best earners
- Page one for the two or three services you most want
- 20 or more Google reviews
- A style post a month that people actually search for
- No-shows down, thanks to deposits and reminders
-
By month 12
A full column every week
- In the map pack for "hairdresser" in your town
- New clients from search every week
- Clients rebooking themselves online
- The site paying for itself many times over
Know-how
What a site for hair salons has to get right.
Patch tests built into booking
Colour bookings need a patch test at least 48 hours before. The booking flow asks for it, so you are not turning people away on the day.
Deposits that stop no-shows
A small deposit on longer services, taken at booking, cuts no-shows sharply. Fresha and Wix Bookings both do it; we set it up.
Your photos, with permission
Real clients, real results, with their consent. A new client is booking your hands and your eye, so show them.
Mobile first, because they are
Nearly everyone books a hairdresser on their phone. The site is built for a thumb first and a desktop second.
Prices
The website, then the growth.
Step one is the site, one-off, with the booking or quote system set up. Step two is optional: we keep it climbing every month. Most hair salons start with Starter.
Starter
Best fit£395One-off
For a sole trader who needs to be found and booked without the faff.
- Five pages, written for you, not filled from a template
- Booking system set up on Wix Bookings or Fresha and linked to your calendar
- Google Business Profile created or tidied up
- Mobile-first design, fast on a phone signal
- Basic structured data so Google reads the business, not just the page
Live in a week
Start with StarterBusiness
£995One-off
For a business that wants to rank in the towns around it, not just its own.
- Ten pages including a landing page for each nearby town
- Everything in Starter
- Full structured data, sitemap and AI-crawler setup
- Blog set up so you can post yourself, with three posts written
- Logo refresh included
Live in ten days
Start with BusinessFull Launch
£2,089Brand kit and a month of SEO included
£1,495One-off
For a new business, or a rebrand, that wants the whole thing done properly once.
- Fifteen pages and a full brand kit, the £295 add-on included
- Everything in Business
- One month of Run search work after launch, £299 included
- Six months of blog posts written and scheduled
- Listed on Google, Bing, Apple Maps and the main UK directories, all in your name
Live in two weeks
Start with Full LaunchAfter launch
Monthly SEO for hair salons.
No contract, cancel any time, starting the month after launch. Every month we:
- Style and service posts written for searches people make, a few every month
- Your Google profile kept fresh: new photos, offers and a post a week
- Review requests after appointments, and a reply to every one
- A monthly report in plain English: which services people found you for, and what booked
Grow£199/mo
- Everything in Keep
- Five blog posts a month, each written for a search people make
- Ongoing search work on the site and your Google listing
- A monthly audit showing what moved, in plain English
Run£299/mo
- Everything in Grow, doubled
- Ten or more blog posts a month
- Twice the search work on the site and your Google listing
- Same-day changes, priority on the phone
Prefer to run it yourself? Every site is built on your own account, in your name. Ads and SEO together is £495 a month; see all plans.
Next step
Your plan, your price, your first-year goals.
Tell us what you need and where you work. Curtis rings or WhatsApps back, usually within fifteen minutes in working hours, with a fixed plan, a price from this page, and the goals we would set for your first year.
Questions
Asked by hair salons.
I already use Fresha. Do I still need a website?
Fresha is good at taking the booking. It is not good at being found by someone who does not know your salon exists, because your profile sits alongside every competitor's. The website ranks for the services you want more of and sends people to your Fresha booking page.
Can you build for a mobile hairdresser with no salon?
Yes, that is exactly what HairBiba is. The site shows the villages and towns you cover, and Google lists you as a service-area business without showing your home address.
How much does a hair salon website cost?
Starter is £395 and suits most single-chair salons and mobile hairdressers. Business is £995 with area pages and a blog. Full Launch is £1,495 with branding and a month of search work. All one-off.
Will it show my prices?
Yes, every service with its price. Clients want the number before they book, and price pages are some of the most searched pages on a salon site.
What does the monthly SEO include?
Grow is £199 a month: new posts, Google profile updates, review requests and a monthly report. Run at £299 does twice the search work. No contract.