A salon · Starter, £395
£1,000a month from the site. Ten perm bookings a month at £100, what HairBiba saw in one month.
2 weeksand the site has paid for itself. Everything after is profit, and the same clients keep coming back.
What you get
Not a website. A way to get booked.
We are website designers for small business: salons, clinics, therapists and trades. A site that looks nice and does nothing is the most common thing we are asked to replace. This page is what you actually get: the build, in order, and what it should bring you once it is live.
- 98/100 Google PageSpeed, mobile · Nida Thai Massage
- 91/100 Google PageSpeed, mobile · Nurse Meicha Cosmetic Clinic
In 44 seconds
What you get, start to finish.
The build in order, the booking system, the speed, what it brings in and what it costs. Press sound on for the music.
What to expect
Traffic that builds month over month.
A new site does not flood you with calls on day one, but it does not take a year either. Google learns the pages inside weeks, the reviews stack up and the listing starts showing for the searches people actually make. This is the shape of it, with two real clients' numbers, and what we aim for at each stage.
Websites that push organic sales.
- 10+bookings a week through the site, Nida Thai Massage, from no online booking at all
- £1,000+in one month from ten perm bookings through the site, HairBiba
Bookings a week from the site
- Week 1
Live, indexed, listed
The site goes live inside two weeks, the sitemap is submitted and your Google listing matches it exactly. The first calls usually come from the listing before the site ranks for anything.
- Weeks 2 to 4
The first bookings
Google learns the pages and each service starts showing for its own searches. The first bookings arrive from people typing your service and your town. HairBiba took ten perm bookings in a single month.
- Months 2 to 3
Bookings every week
Reviews stack up, the "near me" searches land on you and the diary fills from the site rather than your phone. Nida Thai Massage went from no online booking at all to ten plus a week.
- Month 3 on
Compounding
Every page, post and review adds to the last one. Most clients have paid for the site by here, and it keeps going whether or not we are still involved, because nothing we build depends on us to stay up.
Nobody can promise a ranking, and we do not. Those are two clients' real numbers, not an average, and yours will depend on your trade and your town. What we promise is the work, done properly, a before-and-after snapshot, and the search numbers in plain English so you can see it building.
A website that pays for itself
Paid back in weeks, not years.
A month of bookings from the site is usually more than the site cost. HairBiba took ten perm bookings in one month, over £1,000, against a £395 build. Here is the same sum for a salon, a clinic and a trade against the three packages.
A clinic · Business, £995
£1,000a month from the site. Four treatments a month at £250, one a week.
5 weeksand the site has paid for itself. Everything after is profit, and the same clients keep coming back.
A trade · Full Launch, £1,495
£2,400a month from the site. Two small jobs a month at £1,200.
3 weeksand the site has paid for itself. Everything after is profit, and the same clients keep coming back.
Your numbers will be your own, and a new client is rarely one booking. A perm comes back every two months, a Profhilo course is two sessions and a review, a good trade gets the next job and the neighbour's.
The build, day by day
From the first call to launch.
- Day 1
A call, then a list
Fifteen minutes on the phone. We ask what you do, who books you, where they come from and what annoys you about the current site (if there is one). You get a list of what we need from you: photos, prices, a logo if you have one, and a login to your Google listing.
- Day 2
The search homework
We pull the actual searches people make in your area for your kind of business, look at who is ranking for them, and read every review your competitors have. That decides the pages, the headings and the words.
- Days 3 to 5
Writing and design
Every page is written first, then designed around the words. You see a working version on your phone, not a mock-up in a PDF, and you tell us what is wrong with it.
- Days 6 and 7
Booking system and Google
Wix Bookings or Fresha set up with your services, durations, prices, deposits and reminders, linked to your calendar. Google Business Profile created or fixed to match the site exactly.
- Launch
Live, measured, handed over
Domain connected, sitemap submitted, structured data checked, a before-and-after snapshot taken. You get a short video showing you how to change prices and post to the blog, and a written note of everything that was set up.
Booking systems
Which one you get, and why.
We set up one of two, and this is what a month looks like once it is running: bookings landing in the diary with the money attached, taken while you were with a client. We do not build booking systems from scratch, because the two below are better than anything a small business should pay to have written, and your clients already trust them. The full comparison is in the best booking system for a small UK business.
This monthMon to Sun · taken by the site while you were working
Booked so far£00 bookings
- 1 09:30Cut and colour£65
- 2 14:00Profhilo£250
- 3 11:00Deep tissue, 60 min£60
- 4 10:00Boiler service£95
- 5 13:30Perm£100
- 6 09:00Lip enhancement£195
- 7
- 8 10:30Hot stone, 60 min£55
- 9 16:00Anti-wrinkle, one area£190
- 10 09:30Perm£100
- 11 12:00Cut and blow dry£38
- 12 08:30Fence, three panels£420
- 13 10:00Thai herbal, 90 min£85
- 14
- 15 11:30Profhilo£250
- 16 09:00Perm£100
- 17 14:30Chin augmentation£250
- 18 10:00Deep tissue, 90 min£80
- 19 15:00Colour and cut£65
- 20 09:30Decking, small job£1,200
- 21
- 22 10:00Perm£100
- 23 13:00Microneedling£135
- 24 11:00Hot stone, 90 min£75
- 25 09:00Tear trough£300
- 26 16:30Cut and colour£65
- 27 10:00Gutter clear£120
- 28
Fresha
- Best for
- Salons, barbers, nail and lash techs, massage and beauty therapists
- Why
- Clients already have the app, it is free for the business, deposits and no-show protection are built in, and the marketplace listing brings people in on its own.
- What it costs you
- Free for you. Fresha charges the client's card fees and a small fee on new-client bookings from the marketplace.
Wix Bookings
- Best for
- Clinics, tutors, trades, studios, consultants, anyone whose booking lives inside their own site
- Why
- It sits inside the website you own, syncs to Google Calendar, takes payment, handles classes and group sessions, and never sends your client to another company's app.
- What it costs you
- Included in a Wix Business plan, which you pay to Wix directly.
Always included
In every package, whatever the price.
The same site on a laptop and on a phone, the one you saw booking at the top of the page. Built for the phone first, because that is where most of your visitors are, and the desktop gets the same care second.
- Written for you. No lorem ipsum, no "we are passionate about". Real sentences about your prices, your area and what happens at an appointment.
- Fast on a phone. Most of your visitors are on a phone on a patchy signal. The site is built for that first and the desktop second.
- You own it. The Wix account, the domain and the booking system are all in your name. If you leave, you take everything.
- Google reads it properly. Structured data for the business, the services, the prices and the FAQs, so Google and the AI assistants can quote you rather than guess.
- Prices on the page. Yours as well as ours. Hiding them loses more enquiries than it protects.
- Measured. A snapshot before and after, so "it is better" is a number rather than an opinion.