One new dog, three walks a week · Starter, £395
£182a month from the site. Thirteen group walks a month at £14.
10 weeksand the site has paid for itself. Everything after is profit, and the same clients keep coming back.
Websites and SEO for dog walkers and pet sitters
Dog walking websites that fill every slot.
Walks, visits and overnight stays with their prices, the villages you cover, and a free meet and greet as the first step. Then monthly search work, so local owners find you before they find an app.
- 5.0 from 9 Google reviews
- Websites from £395, one-off
- SEO from £199 a month, no contract
- Live in 1 to 2 weeks
The problem
Why great dog walkers rely on Facebook groups.
Owners search for "dog walker near me" or "dog sitter" plus their village, often when they have just started a new job or booked a holiday. They want to see who you are, what you charge, which villages you cover and that you are insured. A Facebook page rarely shows all of that, and it does not rank.
A dog walking client is regular income: a few walks a week, every week, for years. A site that ranks for your villages and makes the first step an easy, free meet and greet can fill your week without a single post in a Facebook group.
What we build
A page for every search that books you.
Google ranks pages, not businesses. So every service you want more of gets its own page, written for the words your customers actually type.
Searches the site is written for
- "dog walker near me"
- "dog walker [village]"
- "dog sitter [town]"
- "pet sitting near me"
- "puppy visits [town]"
- "dog home boarding [town]"
- "cat sitter near me"
- "group dog walks [town]"
[town] is wherever you work. Business and Full Launch add a page for each nearby town.
- 01
A page per service
Group walks, solo walks, puppy visits, home boarding, cat visits. Each with what is included, the price and how to start.
- 02
The villages you cover
A map and a page for each area, so you rank in the places you actually want to drive to.
- 03
Meet and greet booking
The free first visit booked online, so an owner can say yes without an awkward phone call.
- 04
Trust, shown plainly
Insurance, first aid training, DBS check, how keys are kept and what happens in an emergency.
- 05
Photos of happy dogs
Your real walks, with owners' permission. Nothing sells a dog walker faster.
Why SEO first
Built for Google, so it keeps paying.
A template site looks the same on day three hundred as on launch day. A site built around what dog walkers are searched for gets found a little more every month, and the monthly SEO keeps adding to it.
Built SEO first Template site, no SEO
Customers finding you on Google, each month
Month 1Every service and village page indexed
Months 2 to 4Meet and greets booked online
Months 6 to 9Reviews and regular walks stack up
Year oneA full week and a waiting list
Template siteMuch the same as launch day
The shape, not a forecast. Dog walking compounds fast, because most new clients become several walks a week for years.
A graph comparing two websites over their first year. The line for a site built for search starts flat and curves upward more steeply each month. The line for a template site rises a little at launch and then stays flat. The gap between them is the customers the first site finds on Google that the second one never sees.
What that looks like in the diary.
A month of work for a dog walker, taken by the site while they were busy working.
This monthNew bookings from the site
Booked so far£00 bookings
- 1 11:00Group walk£14
- 2 17:30Meet and greetEnquiry
- 3 12:00Solo walk£18
- 4 13:00Puppy visit£12
- 5 11:00Group walk£14
- 6 09:00Overnight sit£50
- 7
- 8 11:00Group walk£14
- 9 18:00Meet and greetEnquiry
- 10 12:00Solo walk£18
- 11 13:00Puppy visit£12
- 12 11:00Group walk£14
- 13
- 14
- 15 11:00Group walk£14
- 16 12:00Solo walk£18
- 17 17:00Meet and greetEnquiry
- 18 11:00Group walk£14
- 19 08:00Home boarding, 2 nights£80
- 20
- 21
- 22 11:00Group walk£14
- 23 12:00Solo walk£18
- 24 13:00Cat visit£12
- 25 11:00Group walk£14
- 26 11:00Group walk£14
- 27
- 28
It pays for itself in weeks.
The package price against what the site brings in. After that, every booking is money the site made on its own.
Three new dogs · Starter, £395
£546a month from the site. Three dogs on three walks a week each.
4 weeksand the site has paid for itself. Everything after is profit, and the same clients keep coming back.
Walks plus holiday boarding · Starter, £395
£800a month from the site. A fuller week plus a few boarding stays.
3 weeksand the site has paid for itself. Everything after is profit, and the same clients keep coming back.
A real build
Jas & Paws
Dog walking and pet care, St Ives
Walks, visits and overnight stays with prices, the villages covered, and a free meet and greet as the first step.
Jas & Paws is a concept build for a local pet care business. Results will be added when it is live and measured.
Growth goals
What we aim for, and report against.
These are the targets we set with dog walkers on a monthly SEO plan. Nobody can promise a ranking, and we do not. What we promise is the work, and a plain-English report every month showing where you are against them.
-
First 90 days
Found in your villages
- Every service and village page indexed
- Google profile complete with services and areas
- Meet and greets booked online
- Insurance and checks shown on every page
-
By month 6
Page one where you walk
- Page one for "dog walker" in your main villages
- 15 or more Google reviews
- A walks round you are proud of, filled from search
- Holiday dates booking up early
-
By month 12
A full week
- In the map pack for "dog walker" near you
- Every slot filled, with a waiting list
- Prices you set, not ones an app sets
- Room to take on help, if you want it
Know-how
What a site for dog walkers has to get right.
Licence where it applies
In England, home boarding and dog day care need a council licence; walking alone does not. If you board, the licence number goes on the page.
Insurance and first aid, up front
Public liability, care custody and control cover, and pet first aid. Owners look for these before anything else.
The meet and greet is the sale
Nobody books a stranger for their dog off a price list. The site's one job is to get the free first visit booked.
Villages, not just towns
Owners search their own village. A page per village you actually cover ranks better and keeps your driving sensible.
Prices
The website, then the growth.
Step one is the site, one-off, with the booking or quote system set up. Step two is optional: we keep it climbing every month. Most dog walkers start with Starter.
Starter
Best fit£395One-off
For a sole trader who needs to be found and booked without the faff.
- Five pages, written for you, not filled from a template
- Booking system set up on Wix Bookings or Fresha and linked to your calendar
- Google Business Profile created or tidied up
- Mobile-first design, fast on a phone signal
- Basic structured data so Google reads the business, not just the page
Live in a week
Start with StarterBusiness
£995One-off
For a business that wants to rank in the towns around it, not just its own.
- Ten pages including a landing page for each nearby town
- Everything in Starter
- Full structured data, sitemap and AI-crawler setup
- Blog set up so you can post yourself, with three posts written
- Logo refresh included
Live in ten days
Start with BusinessFull Launch
£2,089Brand kit and a month of SEO included
£1,495One-off
For a new business, or a rebrand, that wants the whole thing done properly once.
- Fifteen pages and a full brand kit, the £295 add-on included
- Everything in Business
- One month of Run search work after launch, £299 included
- Six months of blog posts written and scheduled
- Listed on Google, Bing, Apple Maps and the main UK directories, all in your name
Live in two weeks
Start with Full LaunchAfter launch
Monthly SEO for dog walkers.
No contract, cancel any time, starting the month after launch. Every month we:
- Seasonal and village posts, timed for holiday booking peaks
- Google profile kept fresh with walk photos and a weekly post
- Review requests after the first month with every new client
- A plain-English monthly report: searches, meet and greets and new regulars
Grow£199/mo
- Everything in Keep
- Five blog posts a month, each written for a search people make
- Ongoing search work on the site and your Google listing
- A monthly audit showing what moved, in plain English
Run£299/mo
- Everything in Grow, doubled
- Ten or more blog posts a month
- Twice the search work on the site and your Google listing
- Same-day changes, priority on the phone
Prefer to run it yourself? Every site is built on your own account, in your name. Ads and SEO together is £495 a month; see all plans.
Next step
Your plan, your price, your first-year goals.
Tell us what you need and where you work. Curtis rings or WhatsApps back, usually within fifteen minutes in working hours, with a fixed plan, a price from this page, and the goals we would set for your first year.
Questions
Asked by dog walkers.
Do I need a website if I use Rover?
Rover is a marketplace: owners compare you against everyone else on it, and it takes a cut. Your own site ranks for your villages, books the meet and greet directly, and keeps the whole fee.
Will my home address be on the site?
No, unless you want it. Google can list you as a service-area business covering your villages without showing where you live.
Can owners book walks online?
Yes. New owners book the free meet and greet online, and regular clients can book or change walks through Wix Bookings or Fresha.
How much is a dog walking website?
Starter at £395, one-off, suits most dog walkers and pet sitters: five pages, booking set up and your Google profile sorted.
What does the monthly SEO cost?
Grow is £199 a month, no contract, and includes posts, Google profile updates, review requests and a monthly report. Many dog walkers start with the site alone and add it later.